Our Story

Cultivated in California, GUD SKUNC® Top Shelf Apparel is a home grown lifestyle/clothing company, providing premium Guds for the creative, free-thinking rebels of society since 2010.

Thriving to deliver originality while also an aesthetic of individuality and responsibility to lifestyle choice while enhancing and expanding awareness of the unique, valuable contributions and aesthetic the underground culture of fashion, arts, music and entertainment in our surrounding communities offer.

GUD SKUNC® began its journey as an online magazine, showcasing underground culture in arts, film, fashion and music. Seeing a common interest in the free-spirited creativity, Founder Rick Gee (@geezus_is_gud) took his graphic and web design abilities and created a medium for artist, directors, musicians and designers, to paint on and share their stories.